Somerset County Sports settled in new surroundings

SCS logoEven before excavation work began on the Old Pavilion at the end of the season the team at Somerset County Sports were busy preparing themselves for the move to their new premises within the County Ground. The shop is now located behind the Centre of Excellence and adjacent to the Somerset CCC museum.

The team are now settled in their new modern building and the shop is open and ready for Christmas and stock a large range of quality merchandise for the Somerset fan in your life. And any cricket fan in general for that matter.

The shop stocks playing equipment – including a huge range of bats, pads and gloves – and a large range of clothing from general leisurewear to Somerset CCC replica kits. There are books, gifts, souvenirs and general accessories to match any budget.

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Opening hours over winter are 9am to 5pm from Monday to Friday and 9am to 4pm on Saturday. During December the shop will also open on Sunday from 10am to 2pm.

Former Somerset player, Mike Parsons, is the store manager. So what are the highlights for the run up to Christmas and the new season?

“The new T20 shirt will be launched in early December hopefully. This will coincide with the start of the Christmas sale.

“There will be a preseason launch sale weekend towards the end of February when all the new brands will be available to buy.”

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The shop can also cater for clubs who are planning on improving their playing kit and/or leisurewear for the season ahead. Somerset legend Keith Parsons is the team’s Corporate Manager and he will manage all requests with no order too big or too small.

There are significant benefits of working with Somerset County Sports as they are a highly reputable company with many connections in the game and can source great products to suit any budget. They can also offer an extensive range.

Keith added: “Basically we can supply any brand, as we work with so many, whereas if you go direct to a specific company they will only supply their own products. So if a club comes to us they will have more choice and we can design the shirts as they want and put the club and sponsors logos on.”

He added: “There are no minimum orders, unlike with some wholesalers where you may also have to wait for 6-8 weeks. A lot of what we do can be turned around in 2-3 weeks.”

Keith is happy to take enquiries in person or electronically, he said: “Come here to the shop and tell us what you want. We have a selection of samples to view as we supply Gunn & Moore, Kukri, Samurai. We have a 350-page casualwear brochure so basically tell us what your club needs and we go from there.”

And for any longer distance customers?

“We can work anywhere in the country really. Send us an email and we can send images and get designs and logos approved. We post out samples because most like to pick up and feel a shirt before they buy. And, of course, there is the website at

As an incentive any club that is supplied by Somerset County Sports will be signed up to a loyalty scheme and a club member will enjoy 20% off all cricket equipment and clothing for the entire season.

And the shop caters for more than just cricket clubs working with clubs from other sports too, supplying hockey and netball kit and have also supplied to rugby and football clubs in the past also.

They also supply work wear and business attire from corporate polo shirts and sweaters to ties.

The new Somerset County Sports is much lighter than the previous shop in the Old Pavilion and customers can shop in comfort. There is easy parking immediately outside for all customers, whether those wanting to take time and browse or those in a bit of a rush.

You can view the product range online here.

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